MKTG 1311: Principles of Marketing: Home

About the Assignment

Who is Generation X? Generation X, born between 1965-1976, is well educated and media-savvy. This group makes up the young adult population of the U.S.

Your assignment: Give some background information about Generation X. Who they are, what they like, and how can we successfully reach them?

Find a product that you think appeals to Generation X and describe how it should be advertised. Cite two Internet addresses or two readings to support your answer.

Avoid Plagiarism. Do not cut and paste from Internet readings unless so noted. Create your own words and critique what you have read.

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