Topic 1: “The Look of the Games”: Visual Identity of the Paris 2024 Games
Questions to consider:
How was visual imagery (e.g., landmarks such as the Eiffel Tower) and symbolism used to create the visual identity of the Paris 2024 Games?
How was the concept of the French art de vivre applied to the symbolism?
Art de vivre is the “art of living (well).” The concept of art de vivre and the appreciation of elegance manifest in aspects of daily life such as gastronomy (cooking traditions/practices), fashion, art, and café culture.
How was the visual identity of the Games shared through technical communication (e.g., web sites, videos, social media) to highlight French identity/culture for a global audience?
Resource: Look of the Games (Paris 2024)
Topic 2: Brand Identity of Fashion House
Topic 3: Gastronomy Heritage
Topic 4: Art Heritage